Pediatrician led. Parent guided.

Your baby's first year, with a pediatrician in your corner.

Baby Playbook gives you clear, board-certified answers, calm how-to videos, and stage-by-stage guidance, all in one place made for new parents.

Board-certified pediatriciansFree for familiesBuilt for the first year
Baby Playbook app on a phone
Created by board-certified pediatrician moms. Powered by ParentMD.
Dr. Erica Bailen
Dr. Erica Bailen
MD, FAAP, General Pediatrics, and mom
Dr. Jenny Segeleon
Dr. Jenny Segeleon
MD, FAAP, General Pediatrics, and mom
✓ ParentMD-approvedThe mark you can look for on every answer, article, and video.

Pediatrician Led.

Every article, video, and answer comes from board-certified pediatricians and clinical experts. Current, clear, and easy to understand, with no guessing about whether you can trust it.

Parent Guided.

We build around the questions parents ask most, so you feel ready for the next visit and calmer about the moments in between.

What's inside

Everything you need for the first year, in one place.

No endless scrolling and no conflicting advice. Just trusted guidance, organized around where your baby is right now.

Pediatrician-written articles

Clear answers to the questions that come up day to day, written and reviewed by board-certified pediatricians.

Short, helpful videos

Calm how-to videos for feeding, sleep, soothing, and milestones, ready the moment you need them.

Stage-by-stage guidance

Content organized around your baby's age, so what matters now is always front and center.

Ask Playbook Chat

A friendly chat companion grounded in the same trusted content, ready to help day or night.

Checklists and milestones

Know what to watch for and what to ask at your next visit, without the worry.

Guidance you can trust

Look for the ParentMD-approved mark on everything inside Baby Playbook.

Getting started

Free during our pilot, and ready in about a minute.

1

Create your free account

Sign up on your own, or scan the code from your hospital or provider.

2

Tell us your baby's birthday

We use it to show the guidance that fits your baby right now.

3

Start exploring

Articles, videos, and answers made for this moment, growing as your baby grows.

Most families get Baby Playbook through their provider. If you found us on your own, you are welcome here too, free.

Free access is part of a limited launch pilot with our partner health systems. Pricing may change later, and we will let you know before anything does.

A parent checking Baby Playbook at night beside the changing table

Built for the real moments,
the 2 a.m. ones included.

Ask Playbook Chat

Have a question right now?

Playbook Chat is a chat companion built on Baby Playbook's pediatrician-led content. Ask about feeding, sleep, or a worry at midnight, and get a calm, clear answer. Look for the chat bubble in the corner.

Playbook Chat looks first to Baby Playbook's own pediatrician-led content. For questions that go beyond what we cover, it falls back on a general AI model to help. It always points you to your pediatrician for anything medical.

💬
Playbook ChatPowered by ParentMD
My baby keeps pulling at her ears. Should I worry?
Ear pulling is common at this age and is often just teething or your baby exploring. Here is what to watch for, and when it is worth a call to your pediatrician.
Ask a question
A family with their baby at home
Our story

Built by pediatricians who saw parents drowning in advice.

Baby Playbook started inside ParentMD, with pediatricians who kept hearing the same thing from new parents. There is too much information, and no way to tell what is safe to trust. The internet had endless answers. Almost none of them came from a pediatrician.

So we built the source we wished every parent had. Pediatrician-led, easy to understand, and there for the small questions and the scary ones alike. Our hope is simple. That "by ParentMD" becomes a mark you look for and trust, the same way you trust the name on your pediatrician's door.

✓ Every piece carries the ParentMD-approved mark
FAQ

Questions parents ask us.

Is Baby Playbook really free?+
Yes. Right now Baby Playbook is free as part of a limited launch pilot with our partner health systems. Many families get access through their hospital or provider, and if you found us on your own you can create a free account in about a minute. Pricing may change after the pilot, and we will always tell you before anything changes.
Who creates the content?+
Board-certified pediatricians and clinical experts, with ParentMD behind every piece. Look for the ParentMD-approved mark across the app.
What ages is it for?+
From the third trimester of pregnancy through your baby's first year, with guidance that grows as your baby does.
How do I get started?+
Tap Sign up and tell us your baby's birthday. If your provider gave you a code, you can use that to get started too.
What is Playbook Chat?+
A chat companion built on the same pediatrician-led content. Ask a question and get a clear, calm answer, day or night.
Will this replace my pediatrician?+
Baby Playbook helps you feel ready between visits and calmer in the moments in between. Your pediatrician is always your partner for your child's care.
Is my information kept private?+
We take your family's privacy seriously and handle your information in line with our privacy policy.
Contact us

We would love to hear from you.

Questions, feedback, or just want to say hello? Send us a note and we will get back to you.

More confident parenting starts today.

Join the families raising healthy, happy babies with a pediatrician in their corner.